P1: Describe Different Radio Industry Operations

P1: Describe Different Radio Industry Operations

 

 In this report, I will be explain the different types of radio stations that our out there (commercial, regional....) and provide examples.

There are lots of different radios that we can access through different technologies such as a radio, our phones, laptops, TV etc. Global is a large conglomerate that controls most of the biggest UK commercial radio stations (Capital FM, Heart, Smooth Radio, Classic FM, Radio X) that has a mass audience of listeners. 

 

                                  Public Service Radio

PSB (Public Service Broadcast) radio stations are funded by taxes and TV licenses. BBC radios are PSB radios, they have to follow certain rules and they cannot promote or advertise on their stations. They can offer BBC merch or tickets to their events for their competitions. The BBC have to follow the BBC remit; they must cater to everyone by informing, educating and entertaining all audiences to make sue their tax money is worth it. Commercial radios are used to make profit and they can do this by adverts and endorsements.

 

 All the BBC radio stations are PSB, but they appeal to different target audiences. BBC Radio 1 plays popular music (recently released or popular pop and dance songs in previous years) for a mainstream audience of ages 13-30. RAJAR (Radio Joint Audience Research) records the listening figures and collects data for radio stations. As you can see above, BBC Radio 1 has a total of 47,690 hours. The average time of an individual listening to BBC Radio 1 is 6.1 hours. The presenters (Dean McCullough and Vicky Hawkesworth) speak to their audience with fun and upbeat voices. They are very chirpy. Their presenting reaches the 13-30 target audience since they are talking with life instead of talking very calm or boring.


                                     Internet Radio

Internet radios can distributed globally (also known as webcasting; this is globalisation) to a large target audience from anywhere in the world. This is amazing since radios can reach different types of people who like different music from across the globe. Apps and websites are ways that we can access internet radio. For example the Global Player app allows you to access Capital, Heart, Smooth Radio, Radio X..... Since Global Media Company is the conglomerate company that owns these radio stations, they can all be accessed by the app. Nearly all radio stations can be accessed through their website; Capital FM has a website so you can listen online.

 


House Nation UK is an internet radio station so they stream over the internet. They play house music (DJs run this radio station) for a target audience of teenagers to young adults. They are also a non-profit radio station. This means they don't earn money from their radio station but they do accept donations as stated on their website. There are no listening figures available to view for this radio station since it is in the niche radio station market. As you can see above, Lee CLarke, John Nais any many more DJs run this radio internet radio station. They do not have advertisements.

             

                               National Commerical Radio



National commercial radios contain adverts and promotions/endorsements. Their goal is to make money through their radios. Capital FM is an example of a commercial radio station. They play pop music with adverts inbetween and they give away cash prizes if people enter them. These are usually sponsored by companies like Ebay who will fund the competitions for brand recognition. Ebay is a popular and trending buying and selling company. Everyone knows the company Ebay so this reaches mainstreamers. Capital is owned by Global and they are one of the most popular radio stations with around 5.6 million weekly listeners.


                                        Community Radio


Community radio focuses on a small radius/area. This means they don't reach a large audience and they are non profit (don't make money). They broadcast their own programmes based on certain communities based on religion for example. Sine FM is a radio station dedicated for Doncaster. They talk about local events and they are run by volunteers. They cover a wide range of music that reaches 120,000 houses and 7,100 business according to their website.

 

                                            Regional Radio



Regional radio can be either public or commercial, they target a local area and their advertisements are based on places in that area. BBC radio Manchester is an example of a PSB regional radio. They are a PSB station which means they do not make money from this. They broadcast locally to Manchester so thier target audience is the residents in that area. They play      I believe the target audience is younger and middle aged adults.

They are currently playing a game where callers need to complete the sentence "It's the weekend, I 'm coooking up a storm in my kitchen and I said to myself..." with a film title. The listeners who participate recieve a keyring. BBC radio Manchester is a PSB radio station so they can give out prizes but cannot make money from the radio show. They have around 198,000 weekly listeners.

 

                                      Non-Profit Radio

Not for profit radio stations don't earn money, they are for small areas and they are usually run by volunteers. Hospitals, charities and universities may have their own non profit radios that talk about certain news around the area. Barnardo's has their own radio station, they are a charity that aims to support families and protect children. Their radio plays in Barnardo's shops and people can also tune into it online. Barnado's have their own non profit radio show that plays in their stores.


Reference Links

https://www.barnardos.org.uk/barnardos-radio

https://www.sinefm.com/

https://www.bbc.co.uk/sounds/play/live:bbc_radio_manchester

https://en.wikipedia.org/wiki/Capital_(radio_network)

https://housenationuk.com/

https://www.rajar.co.uk/listening/quarterly_listening.php

https://www.bbc.co.uk/sounds/play/live:bbc_radio_one


Comments

Post a Comment

Popular posts from this blog

P2: Focus of a Radio Station

Image
               P2: Focus of a Radio Station  In this section, I will talk about how different radio stations choose different types of programmes to cater to a certain target audience. I will talk about the purpose of the programmes, their target audience and how they are different to the other types of programming.                                 Music Radio Programmes     Capital FM, Kiss FM and Hallam FM are just a few radio stations that use music radio programmes in their scheduling. Music programmes are used to entertain their audience. People of different ages will like different music. Some radio stations will aim for adults and will play music from the 90s and other radio stations like Capital FM will play modern music that is popular right now to target teenagers and young ad...
Read more